Audi and Fiat are arguing over names of models

February 7, 2015 at 3:51 pm

Audi is trying to get at the Fiat Chrysler Automobiles (FCA) permission to use the marking Q2 and Q4 for its new compact crossover.
Today the rights to these abbreviations are reserved for the brand Alfa Romeo. Earlier, the index was used for Q2 front-wheel version Alfa Romeo 147 and 159, and Q4 designation meant that before you four-wheel drive modification Alfa Romeo 159.

Most likely, Audi wants to use the designation Q2 for the most compact crossover in its lineup. His appearance is scheduled for 2016.

Audi Q2 pics

Audi Q2 picture

British colleagues suggest that Sergio Marchionne, the head of the FCA is not against the sale of the respective designations, for the reason that these abbreviations are not used “Alpha”. But the likelihood that he can make every effort not to reach an agreement with his “sworn enemy” Ferdinand Pihom (chairman of the board of directors of concern Volkswagen) is not ruled out completely. Then it can become a significant problem for Audi. In this case, the Germans may have to come up with other names for its line of SUVs.

Audi Q4 pics

Audi Q4 picture

“Ideally, we would like to lay up for Q1, even a small crossover, which will be based architecture hatchback Audi A1 next generation. Name Utility Q4 get that fills a niche between models of Q3 and Q5 », – said the representative of Audi. How do you respond Fiat is not clear yet. On the one hand, the name Q2 have not used, on the other, the head of Fiat-Chrysler Sergio Marchionne is known for his cool attitude to the VAG.

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